Digital Marketing degree, Bachelor of Science (BS)

TRANSFORM DIGITAL MARKETING

Businesses around the world rely on digital marketing and social media to connect with audiences. University of Advancing Technology’s Digital Marketing degree combines technology skills with the art of marketing for a career that is both analytical and creative.

University of Advancing Technology’s Digital Marketing bachelor’s degree program has a career-focused curriculum providing students with the skills, experience, and portfolio that hiring organizations are seeking. UAT students will learn digital advertising, search engine optimization, mobile marketing, how to create engaging content utilizing emerging platforms, and more.

Organizations need digital marketers who have mastered the ever-changing landscape of digital marketing strategy, web analysis, and social media management. University of Advancing Technology equips Digital Marketing students with the expertise needed to use technology in marketing and the skills to manage omni-channel strategies within digital agency settings and in-house environments.

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DIGITAL MARKETING DEGREE OBJECTIVES

  • Be able to lead the development of digital marketing campaigns and manage their performance.
  • Create responsive content that grows audiences and nurtures awareness for a company.
  • Be able to work with the dominant and emerging digital advertising platforms.
  • Change and optimize searches and platforms to stay ahead of shifting consumer patterns.
  • Design digital marketing strategies to align a brand’s message, connect to audiences and influence purchasing decisions.
  • Learn how to work in an agency environment.
Synchronic Learning: superior graduates, mentored education, flexible Syncflex learning.

WHY UAT?

UAT’s Synchronic Learning model provides an education framework that prepares superior graduates to become tomorrow’s innovators. This model embodies UAT’s methodologies, curricula and community dedicated to fostering an environment of innovation that promotes demonstrated mastery and job readiness.

How does UAT prepare superior graduates? Students are required to participate in projects that solve real problems. UAT requires students to innovate and create a working proof of concept that’s never been done before. Students complete internships, community projects and apprenticeship experiences to cultivate their ability to succeed in the workplace.

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