Digital Marketing (BS)

Digital Marketing degree, Bachelor of Science (BS)

TRANSFORM THE DIGITAL AGE

Businesses of all shapes and sizes rely on digital and social media to connect with customers. University of Advancing Technology’s (UAT) Digital Marketing degree combines technology skills with marketing, target awareness and messaging in a field that is both analytic and creative.

As a digital marketer, every day is new and unique. Businesses are in dire need of those who have mastered the combination of digital marketing, web analysis and social media engagement—reliance on digital marketing, web and social media skills outweighs the number of people with this combination of skills.

Students will learn digital advertising, SEO, mobile marketing and other technology-centric marketing topics. UAT prepares digital marketing students with the skills to build campaigns inside agency production environments.

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DIGITAL MARKETING DEGREE OBJECTIVES

  • Be able to lead the development of digital marketing campaigns and manage their performance.
  • Create responsive content that grows audiences and nurtures awareness for a company.
  • Be able to work with the dominant and emerging digital advertising platforms.
  • Change and optimize searches and platforms to stay ahead of shifting consumer patterns.
  • Design digital marketing strategies to align a brand’s message, connect to audiences and influence purchasing decisions.
  • Learn how to work in an agency environment.
Synchronic Learning: superior graduates, mentored education, flexible Syncflex learning.

WHY UAT?

UAT’s Synchronic Learning model provides an education framework that prepares superior graduates to become tomorrow’s innovators. This model embodies UAT’s methodologies, curricula and community dedicated to fostering an environment of innovation that promotes demonstrated mastery and job readiness.

How does UAT prepare superior graduates? Students are required to participate in projects that solve real problems. UAT requires students to innovate and create a working proof of concept that’s never been done before. Students complete internships, community projects and apprenticeship experiences to cultivate their ability to succeed in the workplace.

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