Digital Marketing (BS)

Digital Marketing degree, Bachelor of Science (BS)


Businesses of all shapes and sizes rely on digital and social media to connect with customers. University of Advancing Technology’s (UAT) Digital Marketing degree combines technology skills with marketing, target awareness and messaging in a field that is both analytic and creative.

As a digital marketer, every day is new and unique. Businesses are in dire need of those who have mastered the combination of digital marketing, web analysis and social media engagement—reliance on digital marketing, web and social media skills outweighs the number of people with this combination of skills.

Students will learn digital advertising, SEO, mobile marketing and other technology-centric marketing topics. UAT prepares digital marketing students with the skills to build campaigns inside agency production environments.

Request Info

1st step 2nd step 3rd step
Provide your information below and an Admissions Advisor will contact you shortly to answer your questions about UAT and your Advancing Technology degree program of interest.
I am currently, or was previously, a member of the United States Armed Services (Active Duty, Reservist, National Guard or Veteran)
University of Advancing Technology (UAT) is pleased to provide you with additional information about the college and its programs. By hitting submit, you give us permission to use either direct-dialed, autodialed and/or pre-recorded telemarketing to call or text you at the phone number you provided. Please note that such consent is not required to attend UAT.


  • Be able to lead the development of digital marketing campaigns and manage their performance.
  • Create responsive content that grows audiences and nurtures awareness for a company.
  • Be able to work with the dominant and emerging digital advertising platforms.
  • Change and optimize searches and platforms to stay ahead of shifting consumer patterns.
  • Design digital marketing strategies to align a brand’s message, connect to audiences and influence purchasing decisions.
  • Learn how to work in an agency environment.
Synchronic Learning: superior graduates, mentored education, flexible Syncflex learning.


UAT’s Synchronic Learning model provides an education framework that prepares superior graduates to become tomorrow’s innovators. This model embodies UAT’s methodologies, curricula and community dedicated to fostering an environment of innovation that promotes demonstrated mastery and job readiness.

How does UAT prepare superior graduates? Students are required to participate in projects that solve real problems. UAT requires students to innovate and create a working proof of concept that’s never been done before. Students complete internships, community projects and apprenticeship experiences to cultivate their ability to succeed in the workplace.




BetterKeyer, a New Nuke Gizmo

Do you know how visual effects are made? Green screen filming is made possible through digital visual effect applications like Nuke, a node-based composting toolkit.   Nuke is already a super useful program, but Gabe Vigil saw room for improvement in certain channel keys, specifically to make blue and green screen editing easier.   In Nuke, RBG...

Read full entry »

How a Business School Dropout Became a Robotics Engineer

Robots and space exploration always fascinated Lynne Nethken, but she chose to study business anyways. “I didn’t know a career in robotics was an option for me,” Lynne said.   ...

Read full entry »

How to Make a VR Movie

How do you make a Virtual Reality (VR) Movie? I’m sure you’ve tested out a VR headset, whether it be a game or a short film, and thought, “Wow, this is pretty cool! But how do they do it?" How do they make it so realistic, how do they place you inside the game or the film? What goes into making a VR movie? “The biggest challenge of making a VR movie is that you never...

Read full entry »

Commencement Ceremony

Filing the Arizona STEM Pipeline

UAT Accreditation and Recognition

UAT is accredited by the Higher Learning Commission.

Read More
homeland security

Approved by the Student and Exchange Visitor Information Systems (SEVIS) for training of foreign students


Network Security curriculum certified by the US National Security Agency's Information Assurance Courseware Evaluation program