Digital Marketing degree, Bachelor of Science (BS)

TRANSFORM DIGITAL MARKETING

Marketing has evolved into a world of digital assets and outreach to pinpoint the customers of today. Consumers and businesses spend much of their time online, so the need for developing digital marketing is essential in the business world. University of Advancing Technology’s Digital Marketing degree combines technology skills with the art of marketing for a career that is both analytical and creative.

UAT’s Digital Marketing bachelor’s degree has a career-focused curriculum providing students with the skills, experience, and portfolio that hiring organizations are seeking. UAT students will learn to utilize current marketing trends such as social media, search engine marketing, content creation and targeted digital strategies so they will be relevant in the marketing industry. 

Organizations need digital marketers who have mastered the ever-changing landscape of digital marketing strategy, web analysis, and social media management. Graduates of the Digital Marketing program will be prepared to enter positions related to and connected with digital marketing, online advertising and social media, which are common needs of every organization.

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DIGITAL MARKETING DEGREE OBJECTIVES

  • Understand inbound marketing and SEO strategies based on evolving trends in the market.
  • Create content that fosters the growth and engagement of a targeted audience.
  • Design and implement digital marketing strategies that follow branding guidelines.
  • Identify basic KPIs (Key Performance Indicators) through analytics for conversion optimization.
  • Cultivate leadership qualities through the development and management of marketing campaigns.
  • Develop the ability to work with standard and emerging platforms used in the industry for digital advertising.
Synchronic Learning: superior graduates, mentored education, flexible Syncflex learning.

WHY UAT?

UAT’s Synchronic Learning model provides an education framework that prepares superior graduates to become tomorrow’s innovators. This model embodies UAT’s methodologies, curricula and community dedicated to fostering an environment of innovation that promotes demonstrated mastery and job readiness.

How does UAT prepare superior graduates? Students are required to participate in projects that solve real problems. UAT requires students to innovate and create a working proof of concept that’s never been done before. Students complete internships, community projects and apprenticeship experiences to cultivate their ability to succeed in the workplace.

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